The Wandering Muse is where I write about how an eye is formed and what it does to the work. Creative research, films, exhibitions, and the decisions behind real briefs, including how that eye directs AI.

Published weekly on Substack.

AI Made the Invisible Part of My Work Visible - September 2026
On what AI shows about art direction when the tool does the rendering and the eye still has to decide.

Why Your Visual Research Looks Like Everyone Else's - August 2026
On why the references that change a brief are never the ones you search for, and where I look instead.

Not My Aesthetic - May 2026
On what fifteen years of building visual worlds that aren't yours teaches you about your own eye.

Reinvention Is Not a Confession - May 2026
On creative identity, the Rijksmuseum, and why transformation isn't the interruption of a career. It's how one works.