THE LEO IS ALL IN THE MIND
Founder • Visual Curation • Creative Direction
Started in 2012 as a personal Tumblr, The Leo Is All In The Mind grew into a curated visual platform and ongoing archive of inspiration — shaped entirely by instinct, taste, and a distinct way of seeing.
An Intuitive Visual Archive
What began as a personal outlet evolved into a digital library of imagery, reflecting how I observe and process the world visually. Rather than following trends or categories, the platform is guided by feeling — selecting images based on atmosphere, composition, and emotional resonance.
It became a space where references live before they become ideas.
Over time, the archive developed into more than inspiration — it became a foundation for creative work. Many concepts, visual directions, and projects originated from this ongoing process of collecting and refining imagery.
Curation here is not passive, but an active part of my creative direction — shaping taste, sharpening instinct, and building a recognisable visual language.
Reach & Creative Community
The platform organically grew to over 90K followers on Tumblr and 11K on Instagram, attracting a global audience of artists, art directors, and creatives. It continues to function as both a source of inspiration and a point of connection within the creative community.
