THE LEO IS ALL IN THE MIND

Founder • Visual Curation • Creative Direction

Started in 2012 as a personal Tumblr, The Leo Is All In The Mind grew into a curated visual platform and ongoing archive of inspiration, shaped entirely by instinct, taste, and a distinct way of seeing.

An Intuitive Visual Archive

What began as a personal outlet evolved into a digital library of imagery, reflecting how I observe and process the world visually. Rather than following trends or categories, the platform is guided by feeling, selecting images based on atmosphere, composition, and emotional resonance.

It became a space where references live before they become ideas.

Over time, the archive developed into more than inspiration, it became a foundation for creative work. Many concepts, visual directions, and projects originated from this ongoing process of collecting and refining imagery.

Curation here is not passive, but an active part of my creative direction, shaping taste, sharpening instinct, and building a recognisable visual language.

Reach & Creative Community

A collage of nine images on a smartphone screen, including a rock, plastic bag, blurred face, two women with long hair, a shadow of a person, a tree, a woman with a short blonde bob, a sculpture, and a glass of water.

The platform organically grew to over 85K followers on Tumblr and 11K on Instagram, attracting a global audience of artists, art directors, and creatives. It continues to function as both a source of inspiration and a point of connection within the creative community. Featured by WGSN and used as a reference source in international fashion and creative education.

Collage of nine images including a glass of water, a tornado, a necklace made of forks, a globe on a chair, birds flying in the sky, abstract water reflections, a person with glowing eyes, a woman with hardware on her head, and a group of children wi
Collage of nine images featuring various objects and people. Includes a stone sculpture, a plastic bag over a metal object, a dark stain on a beige surface, a woman's blonde hair with clips, a yellow fabric on concrete, a person with short hair, a tr
A collage of various close-up and artistic photos including a flower wrapped in pink netting, a face upside down with pink makeup, a colorful abstract background, a woman climbing a pink mattress, two women in pink dresses in a parking lot, pink lips
A collage of 12 images featuring various themes: an outdoor person with a green tent, a view down a whale's blowhole, white flowers, a person in green clothing near water, abstract green patterns, a person with their back to the camera, stacked white
A collage of various nature and everyday objects including an animal, a sea creature, geometric tiles, a glass of water, a person's hair, leaves, a textured sphere, a dandelion clock, a dandelion seed, a figurine with greenery, a book, and a pair of
A collage of nine images featuring white objects, textures, and scenes, including stacks of paper, a soap bar with a face carved into it, a person wearing sunglasses and a head covering, a shelf of various white ceramic items, a clear glass knife, fl
A collage of black and white photographs featuring various objects and scenes, including a city skyline, flowers in a vase, a glass of water, a plate with food, a person holding their stomach, a person with glasses, a dog, abstract artwork, and a wom

Outcome

The Leo Is All In The Mind stands as a long-term, self-initiated project: a living archive that informs my work, reflects my visual identity, and bridges inspiration with execution.

The archive directly shaped professional work. The BATISMO photography project came through this platform: the photographer had followed the archive for years and approached me based on what he saw there. He hired my eye before he knew my name. 85K followers on Tumblr. 11K on Instagram. Built entirely without promotion

To visit both the tumblr and the instagram:
TUMBLR
INSTAGRAM

A collage of nine images showing various elements related to science, nature, and human innovation. Top row: glass of water, a dark storm cloud, a bracelet made of forks. Middle row: globe on chair, flock of birds in sky, illuminated water surface. Bottom row: person with blond hair viewed from behind, futuristic person with glowing eyes, person with a high-tech helmet, a group of young African people, person diving into water, person with an afro hairstyle.