THE BRAND FATHER
Creative Lead • Art Direction • Strategic Storytelling
At The Brand Father, I was part of the core creative team developing culturally driven brand experiences at the intersection of fashion, music, art, and technology. While concepts were shaped collaboratively, my role was to lead the creative execution, translating ideas into clear visual narratives, compelling presentations, and tangible brand experiences.
I worked closely with clients to refine concepts, challenge assumptions, and bring ambitious ideas to life, both digitally and physically.
The COMPOSE Stage
Client: Mascotte
TYPE : A 360° festival experience
My role: Creative Lead &
Visual Direction
Mascotte set out to elevate its presence within festival culture through a more immersive and meaningful brand experience. As part of the core creative team, I led visual direction and creative execution on The COMPOSE Stage at No Art Festival: a space where music, technology, and atmosphere came together.
The activation featured LED portals with AI-generated visuals, a curated CBD cocktail bar, and a sampling station that invited interaction. Through a QR-based entry point, visitors gained access to exclusive NFTs and became part of The High Society, a community designed to extend the experience beyond the festival.
The project redefined how Mascotte shows up in cultural spaces: contemporary, immersive, and genuinely part of the scene rather than placed on top of it.
The Fantastic Palastics - Garden Game
Client: The Belvedere Museum
TYPE:Augmented Reality Game
My role: Creative Lead &
Visual Strategy
To engage younger visitors at the Belvedere Museum in Vienna, our team created The Fantastic Plastics: a web-based AR game that brings the palace gardens to life. My role was creative lead and visual strategy.
Through an interactive journey, players explore the gardens by scanning statues, uncovering clues, and rediscovering animals inspired by Prince Eugene's historic menagerie. As the game unfolds, visitors collect and care for the animals, transforming the museum grounds into a playful and imaginative experience.
The goal was to make heritage feel alive without making it feel small. Blending storytelling and technology, the project gives a new generation a way to connect with history on their own terms.
AOC x Red Bull Dance Your Style
Client: Philips TV & Sound
TYPE: Brand activations
My role: Creative Lead & Art Direction
For Red Bull Dance Your Style, I contributed as creative lead and art director on a community-driven activation introducing the AOC speaker to the dance world through experience rather than promotion.
Dancers were invited into a studio setup where they could perform, be filmed, and engage with the product in a natural, expressive way. Alongside the activation, the team built ambassador partnerships with emerging dancers and curated moments designed to strengthen community connection.
The brief was to put the product inside the culture, not in front of it. That's what the activation did.