ANOTHER-LABEL
Creative Direction • Collection Design • Visual & Social Strategy • Copy
I joined Another-Label as Creative Director during a maternity cover and continued collaborating as a freelancer, leading creative direction across collections, campaigns, and brand content. My
role focused on strengthening visual consistency while keeping the brand contemporary, relevant, and expressive.
One Story, Many Seasons
Creative Direction & Brand Continuity
I was responsible for guarding and translating the brand vision across all creative outputs — from product to imagery. This meant aligning design, storytelling, and visual expression into one coherent narrative that could evolve season after season.
Collection Design & Trend Translation
I led the design and development of multiple collections per season, shaping silhouettes, colors, prints, and materials into cohesive stories. Trend forecasting played a key role in this process — translating global insights into clear, wearable collections that felt current without losing brand identity.
Moodboards and narrative frameworks guided the design team throughout each phase, ensuring clarity and direction from concept to final delivery.
Collection Design & Trend Translation
I led the design and development of multiple collections per season, shaping silhouettes, colors, prints, and materials into cohesive stories. Trend forecasting played a key role in this process — translating global insights into clear, wearable collections that felt current without losing brand identity.
Moodboards and narrative frameworks guided the design team throughout each phase, ensuring clarity and direction from concept to final delivery.
Campaigns, Lookbooks & Content
I directed all campaign and lookbook productions, overseeing the full process from concept development to shoot execution. Each production was approached as a continuation of the brand story, with strong attention to mood, casting, styling, and visual rhythm.
In parallel, I helped shape the visual strategy for social media — designing content that felt aligned with the brand’s identity while strengthening engagement and recognisability.
Team Leadership
& Creative Alignment
Alongside hands-on creative work, I managed and guided the creative team, ensuring alignment across design, content, and graphic output. I also oversaw graphic design for collection catalogues and presentations, maintaining consistency across every touchpoint.
The result was a strong, cohesive creative direction across collections, campaigns, and content — reinforcing Another-Label’s visual identity while allowing space for growth and evolution.