ANOTHER-LABEL

Creative Direction • Collection Design • Visual & Social Strategy • Copy

I joined Another-Label as Creative Director during a maternity cover and continued as a freelancer across multiple seasons. My role spanned creative direction, collection design, campaign production, and social strategy. The focus was on keeping the brand visually sharp, consistent, and expressive throughout.

One Story, Many Seasons

Creative Direction & Brand Continuity

I was responsible for guarding and translating the brand vision across all creative outputs — from product to imagery. This meant aligning design, storytelling, and visual expression into one coherent narrative that could evolve season after season.

Collection Design & Trend Translation

I led the design and development of multiple collections per season, shaping silhouettes, colors, prints, and materials into cohesive stories. Trend forecasting played a key role in this process — translating global insights into clear, wearable collections that felt current without losing brand identity.

Moodboards and narrative frameworks guided the design team throughout each phase, ensuring clarity and direction from concept to final delivery.

Person wearing a long black coat walking through a grassy dunes landscape under cloudy sky.
Black and white photo of tree branches with leaves and small round berries.
A young woman sits on a black leather lounge chair in a minimalist room with a plain white wall and beige tile floor. She wears a beige quilted jacket, white wide-leg pants, and beige platform sandals, with short dark hair and a neutral expression.
A woman in a blue suit standing outdoors between two weathered tree trunks, looking confidently at the camera with an overcast sky in the background.
Black leather swivel chair with a beige tote bag placed on it, in front of a plain white wall.
A woman with short hair looking over her shoulder in a black coat, outdoors with a cloudy sky in the background.
A gold necklace with a square pendant hanging in a field of tall, dry grass against a cloudy sky
Tan high-heeled sandals resting on a wooden art piece shaped like the letter S, against a plain wall.
A beige button-up shirt draped over the back of a metal chair in tall green grass outdoors.
A woman with short blonde hair, closed eyes, and a relaxed expression, standing outdoors in natural sunlight surrounded by dark foliage and purple flowers.
Branchy fig tree with green leaves and bunches of dark figs against a blue sky.
A young woman with dark hair and hoop earrings wearing a floral jacket, looking confidently at the camera against a plain beige wall.
A woman with short hair wearing a long dark coat walking through tall grass in an open field with a cloudy sky overhead.
A young woman with short dark hair wearing a brown T-shirt, standing outdoors under sunlight, with her arms raised and a background of trees and a blue sky.
A woman in a black coat, skirt, and knee-high boots standing in a grassy field under an overcast sky, captured in black and white.
A young woman in cream-colored ribbed loungewear stands leaned against a white wall. She has long dark hair and wears light makeup.
A pair of black leather high-heeled shoes on a wooden table against a plain white wall.
A young woman with long dark hair, wearing a white dress, siting with her knees bent, resting her face on her hand, against a black background.
Bare, leafless tree branches against a light blue sky with sparse clouds.
A woman sitting on a black chair in front of gray curtains, wearing a patterned dress and knee-high black boots.
A woman with short hair wearing a black coat and a cropped top, looking down slightly, with her arm raised above her head. The photo is in black and white, taken from a low angle against a cloudy sky.
Young woman lying on the grass with eyes closed, wearing a tan button-up shirt and matching tan pants, surrounded by greenery.
A woman in a blue suit standing outdoors between two weathered trees, looking confidently at the camera with a cloudy sky in the background.
A woman wearing a beige and black patterned dress, black sandals, standing with her hands on her hips against a plain white wall next to a black leather chair.
Back view of a woman with brown hair, wearing a gold necklace with a pendant, looking up at the sky.
A woman with dark hair lying on a beige sofa, resting her head on its armrest, in a relaxed pose.
A woman reclining on a modern black lounge chair in a minimalist indoor setting with a plain white wall and light-colored tiled floor.
Close-up black and white photo of a person's eyes with makeup, furrowed brows, and a nose, with the face slightly tilted downward.
A woman in a snake print jumpsuit sitting on a black leather chair with one arm resting on the armrest, in an empty room with plain white walls and beige floor.
A woman with long dark hair sitting on a black and tan wooden chair in a plain room with beige walls and a concrete floor, wearing a brown dress and beige heeled sandals.
Series of black and white photographs of a woman in a black coat and boots walking and posing in a grassy field.
A woman with dark hair and gold hoop earrings sitting in a brown leather armchair, wearing a tan ribbed button-up shirt and tan pants, against a beige textured wall.
Young woman in cream-colored outfit and high-heeled boots sitting on a modern chair in a minimalist setting.
A woman with short dark hair wearing a floral blouse and black pants standing against a beige wall.

Collection Design & Trend Translation

A black and white photo of a woman with short hair wearing a long coat and a crop top, striking a pose with her hands raised against a cloudy sky.

I led the design and development of multiple collections per season, shaping silhouettes, colors, prints, and materials into cohesive stories. Trend forecasting played a key role in this process — translating global insights into clear, wearable collections that felt current without losing brand identity.

Moodboards and narrative frameworks guided the design team throughout each phase, ensuring clarity and direction from concept to final delivery.

Campaigns, Lookbooks & Content

I directed all campaign and lookbook productions, overseeing the full process from concept development to shoot execution. Each production was approached as a continuation of the brand story, with strong attention to mood, casting, styling, and visual rhythm.

In parallel, I helped shape the visual strategy for social media — designing content that felt aligned with the brand’s identity while strengthening engagement and recognisability.

Team Leadership
& Creative Alignment

Young woman sitting on a black leather lounge chair in a minimalist room, wearing a beige quilted jacket, white wide-leg pants, and sandals, with short dark hair and a neutral expression.

Alongside hands-on creative work, I managed and guided the creative team, ensuring alignment across design, content, and graphic output. I also oversaw graphic design for collection catalogues and presentations, maintaining consistency across every touchpoint.

A woman with dark hair wearing a tan button-up shirt and beige pants, sitting in a tan leather chair against a plain beige wall.

The campaigns and collections produced during this period were among the brand's strongest commercially. The work demonstrated what Another-Label looks like when creative direction, collection design, and campaign production are fully aligned: coherent from concept to image to product.

OUTCOME